Services like Google and Overture provide listings, and you pay for your listing by bidding on keywords or phrases, and the level of your bid determines where and when your advertisements will be shown.

Therefore, Pay Per Click marketing is a highly attractive form of online advertising because it provides so much control. You have control over where your ads are shown – they're shown only when a customer performs a search which includes terms in your ad, and you pay when the customer clicks on your ad.

You also control how much you want to spend on your advertising – you don't spend more "buying" words to target in your ads than you wish to.

Thomasco Media's consultants can set up complete PPC advertising campaigns. Tell us what you want to spend, and the results you want, and we'll develop and monitor your campaigns.
Thomasco Media makes your SEO strategy and PPC campaigns work together

Thomasco Media enables your SEO strategy and your PPC marketing to work together. In some cases, if your site is ranking well in the search engines for certain terms, a PPC campaign can boost your results exponentially.
Thomasco Media helps you to end the search engine drought with Paid Inclusion

Not getting ranked – or perhaps getting NO search engine coverage? Thomasco Media has the solution: Paid Inclusion.

A Paid Inclusion strategy is useful because when you're developing a new site, you may need to prime the search engine pump to get the search engines' robots (indexing software) to recognize your site. Paid Inclusion is also a brilliant strategy if you've recently changed your brand, or your offerings – it can take months for search engines to catch up with your revisions without Paid Inclusion.
Paid Inclusion means that you start getting targeted prospects immediately – within a day or two – from the search engines.

Thomasco Media uses a service like Yahoo Search Submit Express (which was formerly Overture Site Match) for Paid Inclusion. Using a service like this means that not only will the search engines visit your site fast – but your site is also considered for the complete Paid Inclusion network – multiple portals on many sites, which are viewed by around 80 per cent of Web users. On submission for Paid Inclusion, your Web pages are reviewed for quality, and are then included in a database which sends search results to major search engines includingYahoo, AltaVista, and others.
How does Paid Inclusion help you to get more business?

Paid Inclusion with a service like Yahoo Search Submit Express has many benefits, however the primary benefit is that your site comes to the notice of the search engine robots (which scour the Web for sites to index) much more rapidly – within 48 hours, for example, because your indexing is guaranteed. You don’t have to wait weeks or months to start getting traffic from the search engines. You're on the Web, your prospects can find you, and you can start doing business.

Metrics are another reason to consider Paid Inclusion. The Paid Inclusion service lets you see how customers are responding to your site and your offer IMMEDIATELY. If you're not getting the results you want, you can change the content of your site, or change your offer. You don’t bleed money, as your site sits idle, without traffic.

Your Thomasco Media consultant will monitor your Paid Inclusion program, and will help you to obtain the best results. Paid Inclusion has many pricing models, and your Thomasco Media consultant can find exactly the right service for you, so that you get the results you want immediately.
Thomasco Media helps you rank higher with special techniques, like Link Popularity

Search engines like Google use complex algorithms to render their search results, and one of the key factors in achieving a good Page Rank on Google is Link Popularity. Why? Because when other sites – respected and high-ranking sites – link to you, it indicates that your site is relevant. Since Google and other search engines want to return the best results possible, they reward relevancy.

Gaining Link Popularity is a task which is custom-made for your Thomasco Media consultant, because high-ranking sites need to be convinced that your site is one with which they want to form a relationship.

Inbound links give you free traffic and credibility

Google's Page Rank rewards inbound links, so this means that when the leaders in your industry link to you, not only do you benefit from the extra traffic they send to you because you're more visible, but you also gain Google Page Rank.

Thomasco Media's will help you to build the relationships which obtain inbound links, and will build your visibility and Page Rank.

Contact Thomas`co Media to learn how we can help your organization achieve your business goals. Simply complete our information request form or call us at (325) 642-0214.